Behind The Scenes: 2024 Photoshoot

Another successful photoshoot for the Marketing Team!

Each year, our marketing team collaborates to plan a photoshoot that highlights our Terry Town line, but it would not be possible without the invaluable contributions from every department. This process takes several weeks and involves a range of tasks, including reviewing current photos, sourcing models, selecting locations, finalizing new product collections, gathering artworks/logos, and creating a detailed shot list.

The planning begins with our product development team, led by Eva and Sy. They work tirelessly to introduce innovative items to our line. This year, we have an exciting new collection that will transform our offerings—stay tuned for a sneak peek next month! Eva and Sy collaborate closely with the marketing team to perfect the details of each item we’ll feature.

Next, the marketing team selects the model and location for the shoot. Careful attention is paid to the artwork and logos for each item, ensuring they not only look great but also photograph well. Ruben, Talya, and the marketing team have crafted stunning visuals for the photoshoot. Thanks to the help of Marcela and Paola, we were able to place the orders incredible fast right after finalizing them.

Once the artwork is ready, we work with the production team and Eva to ensure each product is beautifully embellished. A huge thank you to our production team for your hard work and dedication, which plays a crucial role in making our photoshoot a success. Your attention to detail truly helps our new products shine.

We extend our gratitude to everyone who contributed to this photoshoot. You have all made a significant impact on every aspect of the process.

A special shout-out goes to our amazing photographer, Brianna, who has been with us for 13 photoshoots. Her creativity and talent inspire us, making our products look their absolute best.

Photoshoots can be physically and mentally challenging, but the rewards of our collective effort are immense. We’re excited about our upcoming catalog—great things are on the horizon!

Check out some behind the scenes photos: